The video was never meant to look like an advertisement. That was the first and only rule.
From the beginning, the goal was to create an atmosphere rather than a campaign. Instead of building a story around the products, we wanted to build a world where they could naturally exist.
SEIS is interested in the lives surrounding objects as much as the objects themselves. The spaces people inhabit, the routines they create and the small acts of creativity that shape everyday life. Creativity can take many forms: painting after work, designing furniture, arranging flowers, cooking, or simply taking extra care when putting together an outfit in the morning.
Together with Pedro and Rodrigo, we developed a narrative that could bring this world to life. The objective was never to place the products at the centre of the film, but to create an environment where they would naturally exist.
Bringing that environment to life required the contribution of many people. Through the performances of Gonçalo, Joel and the rest of the cast, the characters gradually took shape, helping transform a narrative into something tangible. Their interpretations, together with the locations, cinematography and art direction, played an essential role in creating the atmosphere we were looking for.
Rather than focusing on a specific message or conclusion, the film was designed to leave room for interpretation. More than telling a complete story, it aims to present a series of moments, contrasts and situations that viewers can connect with in their own way.
The products remain present throughout the film, but never as the focus. Instead, they exist as part of a broader environment; one shaped by curiosity, creativity and everyday rituals. An environment that reflects the kind of homes, people and stories that inspire SEIS.
